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air up® is a brand that has revolutionized the way They drink water. The world's first scent-based taste drinking system, the air up® drinking bottle allows you to drink pure water while getting 100% taste - no sugar, no additives, no nonsense. The brand's mission is to provide a healthier and more sustainable alternative to sugary drinks, while also reducing plastic waste. In this article, They will explore the brand's history, milestones, company values, notable achievements, and future goals.

Founding Story:

air up® was founded in 2018 by Lena Jüngst and Tim Jäger. The idea for the brand came from their own experience of wanting to drink more water but finding it difficult to do so because of the lack of taste. They wanted to create a product that would make drinking water more enjoyable and appealing. After months of research and development, They came up with the air up® drinking bottle, which uses scent to enhance the taste of water.

Milestones:

Since its launch, air up® has achieved several milestones. In 2019, the brand won the Red Dot Design Award, one of the most prestigious design awards in the world. The same year, air up® was also named one of the top 100 start-ups in Germany by the German Startups Association. In 2020, the brand launched in the UK and has since expanded to other countries in Europe.

Company Values:

air up® is committed to providing a healthier and more sustainable alternative to sugary drinks. The brand's values include innovation, sustainability, and health. air up® is also committed to reducing plastic waste and has partnered with Plastic Bank to help reduce ocean plastic.

Notable Achievements:

air up® has achieved several notable achievements since its launch. The brand has been featured in several publications, including Forbes, The Guardian, and Vogue. air up® has also partnered with several companies, including Lufthansa, to provide its customers with a healthier and more sustainable alternative to sugary drinks.

Future Goals:

air up®'s future goals include expanding its product line and reaching more customers around the world. The brand is also committed to reducing plastic waste and plans to continue its partnership with Plastic Bank. air up®'s ultimate goal is to provide a healthier and more sustainable alternative to sugary drinks and to help reduce plastic waste.

In conclusion, air up® is a brand that has revolutionized the way They drink water. The brand's commitment to innovation, sustainability, and health has led to several notable achievements, including winning the Red Dot Design Award and being named one of the top 100 start-ups in Germany. air up®'s future goals include expanding its product line and reaching more customers around the world while continuing to reduce plastic waste. With its innovative product and commitment to sustainability, air up® is a brand that is making a positive impact on the world. #thinknewdrinknew

air up is a Germany-based startup that has revolutionized the way They hydrate. The company has created an innovative water bottle that uses scented pods to infuse sips of water with flavor-packed air. With the air up drinking bottle, you only drink pure water, but get 100% taste - no sugar, no additives, no nonsense. The brand's mission is to encourage people to think new and drink new, and their products are a testament to this.

The air up drinking bottle is the brand's best-selling product. It is a sleek and stylish water bottle that comes in a range of colors and sizes. The bottle is made from high-quality materials and is designed to be durable and long-lasting. The air up drinking bottle is perfect for people who want to stay hydrated while on the go, at work, or during exercise.

The air up pods are the brand's newest product. They are small, scented capsules that are inserted into the air up drinking bottle. The pods come in a range of flavors, including apple, peach, and elderflower. The pods are made from natural ingredients and are free from sugar and additives. The air up pods are perfect for people who want to add a burst of flavor to their water without consuming any extra calories.

The air up starter pack is a great way to try out the brand's products. It comes with a black air up drinking bottle and two pods. The starter pack is perfect for people who want to try out the brand's products before committing to a larger purchase. The air up starter pack is also a great gift for friends and family who are health-conscious and want to stay hydrated.

The air up brand is committed to sustainability and reducing plastic waste. The air up drinking bottle is designed to be reusable and is made from high-quality materials. The air up pods are also designed to be eco-friendly and are made from natural ingredients. The brand's commitment to sustainability is reflected in their products and their mission.

In conclusion, air up is a brand that is revolutionizing the way They hydrate. Their innovative water bottle and scented pods are perfect for people who want to stay hydrated while enjoying a burst of flavor. The brand's commitment to sustainability and reducing plastic waste is commendable, and their products are a testament to their mission. If you want to think new and drink new, then air up is the brand for you.

air up is a German start-up that offers a new way to quench your thirst, made with water and natural flavors. The company's philosophy is to provide a healthy and sustainable alternative to sugary drinks and single-use plastic bottles. air up's drinking bottle allows you to drink pure water, but get 100% taste - no sugar, no additives, no nonsense. The brand's official website states that with the air up drinking bottle, it takes only plain tap water to get the most from your drink.

air up's unique selling point is its scent-based taste drinking system. The system is capable of delivering 'taste through scent' by giving the brain the illusion of flavor thanks to the aroma contained in the pod. Customers can stick a scent pad of their choice on the mouthpiece of a curved plastic bottle to make the water in the bottle itself taste less boring. With this simple formula, the start-up has quickly become one of the most successful in Germany.

air up is a food tech company with patents that cover a system including a simple-to-use but clever bottle and its aroma pods. The company's target audience is health-conscious individuals who are looking for a healthy and sustainable alternative to sugary drinks and single-use plastic bottles. air up's fast-growing online fan base shares pictures, ideas, and consumption moments with the #thinknewdrinknew tribe on Instagram and YouTube. Especially Gen Z and Millennials show high engagement and keep recommending the brand to others.

air up's drinking bottles are made with environmentally friendly materials, combined with scent pods that are reusable. The company's philosophy is to take care of the world around them while taking care of ourselves. air up's products are designed to help reduce plastic waste and promote environmental sustainability. The company's innovative approach to drinking water has been recognized by investors, and it has received funding to expand its operations.

In conclusion, air up is a German start-up that offers a unique and innovative way to drink water. The company's philosophy is to provide a healthy and sustainable alternative to sugary drinks and single-use plastic bottles. air up's scent-based taste drinking system is capable of delivering 'taste through scent' by giving the brain the illusion of flavor thanks to the aroma contained in the pod. The company's target audience is health-conscious individuals who are looking for a healthy and sustainable alternative to sugary drinks and single-use plastic bottles. air up's products are designed to help reduce plastic waste and promote environmental sustainability.